God rest ye weary non-marketer

What if January didn’t make you squirm like your stomach after too much eggnog?

Author

Sophia O'Neal
December 19, 2025

There’s a lot I said i would do this year that i haven’t gotten to yet.

‘Tis the season.

But I’m looking (and booking) into next year without fear this year, and that’s really, really weird for me.

Wait, whut?

Yip skippy.

Because a year ago, despite being really good at marketing I had to admit that I hadn’t been doing much of it for myself.

Which meant that every time i had a shiny campaign idea i couldn’t actually DO THE THING.

And it was driving me insane.

And keeping my sales frightfully low even while I tried to hype myself up.

(Sound familiar?)

So I blocked out Q1 to the things for Ignore No More and myself that clients pay me to do for them.

  • Customer research → Doing more coffeechats and finding out what marketing questions were keeping founders in their feels - instead of assuming that the research i did 2 years ago was still true in this economy

  • Branding → updating my messaging and leveling up my carousel designs

  • Website → re-hauling my pricing page and updating my landing pages

  • CRM → using those notifications and FOLLOWING UP

  • Emails → would you look at this newsletter?! 30+ issues down and counting!

  • Content → Workshops, articles, deep-dive guides, oh my!

  • Distribution → ****LinkedIn and gettin’ cozy in communities baby!Analyzed coffee chat transcripts to re-do my positioning

And you know what, when I got those marketing foundations done and gave it a sprinkle of consistency and a sparkle of time…we have a marketing machine that’s running pretty smooth.

Like 2x last years number of clients smooth.

Yippee-ki-yay

It’s the end of the year, we’re all tired.

And the last thing you need is to have on your mind is “I don’t know what i’m doing with my marketing and I don’t know how to fix that.”

We’ve answered a lot of the marketing questions you’ve been crying over this year while silently screaming some version of that.

You can revisit those answers here and DIY your way to stable marketing!

But If you are all done with DIY and don’t want to spend another year wondering what to fix next…

Because I can do that talking-to-people-customer-research for you.

And send you a nice pretty report (like this one!) that has:

  • Exactly who your target audience is

  • Exactly how they want to be talked to

  • Exactly what to do next in your marketing and how to do it

  • Links to all of the recordings and transcripts from the calls

Delivered one of those reports last night and the client’s reply was:

“This is what I was hoping for and more…This is great work in terms of understanding why am I doing these [recommended marketing] things, where my shortcomings are, what should I be doing next with my marketing and why. I wish I’d hired you guys sooner. ”

Here’s my Cal link. Pop on into my Calendar. Let’s talk.

📌 And if you want a friend on the journey? Heather O’Neill is doing a Luck into a Client campaign. No promises on clients, but a huge promise on a new friend. I’m meeting my party companion next month IRL. [link to it!!]

We’ll see you and your inbox next year. 🎄🍾 

Sophia 💜👩🏽‍💻 & Aelia ⚡️🧕 

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