How to write like a squirrel on Coke 🐿️

I write for close to 18 hours a week.
Which means i’m probably clocking close to 200hrs this year alone.

Writing is the majority of my marketing, and the majority of my job.

So hear me when i say: i have found a way to make every piece of content do the mostest.

Let’s get into it.

How one piece of content turns into 3-5 pieces 🕺 

Honestly, this is more art than science.

The more you are in communities, the more you write, it will become natural when you start riffing on an idea how it would look in any of your main channels (LI vs Reddit vs Blog post).

So write like a squirrel on coke 🐿️

Instead of trying to coerce myself to write just one thing, if my brain start going into multiple directions i let it run.

Typically i start writing a newsletter issue and my brain fires off into 5 other LI posts i could write from it.

I end up with 2 terrible-to-mid LI posts, 3 decent ones, and ramblings i can cohere later into a 40-60% done newsletter issue.

Doing that every time I write (first and second touches at least) means i have a good dozen more-than-half-way-done drafts for all of my deadline-dependent content pieces.

⚡️ If you’re wondering what to write about, or what channel to write in, i covered that last week.

Here’s how i actually get it all done with a Step-by-Day guide

• Starts on a Friday in case you wanna get this party started tomorrow!)

• Friendly reminder: for a SaaS co, “newsletter” would equal your blog post

1️⃣ Friday afternoon: LinkedIn & info post

• throw in ideas and convo bit i had from the week into the editorial calendar

• riff a bit on multiple ideas across content types

• pull up the last 60% draft i have for next week’s LI post and get it to 80%. Schedule it

2️⃣ Mon: newsletter + LI

• second touch to some newsletter idea for that week’s issue

• third touch on Thursdays LI post

3️⃣ Tuesday: newsletter final drafts

• third touch to newsletter issue for that week, send it to Aelia for final QA and publishing

• third touch on Thursdays LI post (if i didn’t get to it Monday)

• respond to LI comments on my post

4️⃣ Wed: final tweaks & QA

• third touch to newsletter issue for that week (if i didn’t get to it Tuesday)

• building infographics

• tweaks or fixes based on the newsletter test email

5️⃣ Thurs: Distribution day

• Tell everyone featured in the newsletter or who would like it that it’s live

• respond to LI comments on my post

That’s…it. that’s the schedule.

Non-negotiable Deadlines keep me on track (Tues/Thurs LI posts, Thurs newsletter issue) and my overflowing list of ideas with meat make it easy to get them from 30%→60%→80% and out the door.

Since there’s 1-3 days margin before something goes live, when something goes awry, or, say, my Product Marketing Manager who also does newsletter publishing is on vacation ⛰️ (Aelia, i miss you!) the deadlines still get hit (close to) stress free.

And every day i also check the 3 main communities i’m in and if there’s a question i could give a Ted Talk on, i answer it as in-depth as is rational.

But here’s the thing: if you don’t nail your distribution, it won’t matter what you wrote 🤷🏽‍♀️

This is the BIGGEST thing i’ve learned that nobody seems to teach about content.

Thank you Harry Dry.

If you aren’t sharing it usefully in communities than it probably won’t go anywhere.

And if you’re not collecting emails a platform (or executive order or algo change) can erase everything you’ve built.

Here’s how it all goes ‘round

Yes, this is a lot of work.

I’d only recommend it if you:

• Already have a channel that works

• You are good with a medium that lends itself to social (writing, graphics, audio, or video)

• You’re pursuing founder led sales

But once you get it down, it will get you to the next level of sustainable, consistent growth and make every sale easier to sell (i hear Stripe pings!). 🎶 

Cheers!
Aelia (!) and I will see you next week.

Sophia 💜👩🏽‍💻 

Powered by: Another night of swing dancing before hitting send 💃🏽