Not My Job

Not My Job

A newsletter for people stuck doing marketing

Featured Posts

MarketingMarketing
When you sing you begin with Do-Ray-Me | AKA: Marketing for 2025 (without the fear your doing it wrong)

When you sing you begin with Do-Ray-Me | AKA: Marketing for 2025 (without the fear your doing it wrong)

How to take inventory of your marketing foundation (so you can focus on what’s the shakiest)

Sophia O'Neal
Sophia O'Neal
website buildingwebsite building
Your website, whipped into shape in a week like a buttercream frosting 🍰

Your website, whipped into shape in a week like a buttercream frosting 🍰

A step-by-day guide to actually getting your website done and delishiously out the door

Sophia O'Neal
Sophia O'Neal
Email marketingEmail marketing
Your emails, crafted into a party goody bag 🎊

Your emails, crafted into a party goody bag 🎊

A step-by-day guide to having email templates for every saasy situation.

Sophia O'Neal
Aelia Haider
Sophia O'Neal, +1

Archive

Alexa, play Brick House 🧱

Alexa, play Brick House 🧱

How to make your marketing mighty mighty (and not all hang out) 💃🏽

Sophia O'Neal
Sophia O'Neal
Sinner or saint, here comes a haint. 👹

Sinner or saint, here comes a haint. 👹

A series of 6 quick-fixable marketing sins that are costing you money

Sophia O'Neal
Sophia O'Neal
How to market a SaaS when you just want job security

How to market a SaaS when you just want job security

For when you need marketing to work in the background while you hold it together

Sophia O'Neal
Sophia O'Neal
ContentContent
How to write like a squirrel on Coke 🐿️

How to write like a squirrel on Coke 🐿️

A practical guide to make every piece of content do the mostest.

Sophia O'Neal
Sophia O'Neal
ContentContent
🔥 Set fire to your content plan. This one won't make you cry inside.

🔥 Set fire to your content plan. This one won't make you cry inside.

A no-brainer guide to creating content (when you really didn't want to anyway)😉.

Sophia O'Neal
Sophia O'Neal
4 steps to cult leader SaaS status

4 steps to cult leader SaaS status

How to build a brand that is loveable, huggable, and have cheering squadrons of rabid fans. 🙌🏽

Sophia O'Neal
Sophia O'Neal
BrandingBranding
Hey mom, look at what i made! 🎨

Hey mom, look at what i made! 🎨

How to create and use an visual brand that's impossible to ignore and ✨ matches your energy ✨

Sophia O'Neal
Aelia Haider
Sophia O'Neal, +1
Talking to CustomersTalking to Customers
Let's play...customer says! 🙆🏽‍♀️

Let's play...customer says! 🙆🏽‍♀️

How to collect and use customer snippets so you can answer your questions in minutes 😮

Sophia O'Neal
Sophia O'Neal
CDPCDP
+2+2
I stepped into the quagmire of CDPs so you don't have to 🫨

I stepped into the quagmire of CDPs so you don't have to 🫨

I'm still a bit shaken, but here's a step-by-day guide to automate personalization in your marketing so your software feels like a human!

Sophia O'Neal
Aelia Haider
Sophia O'Neal, +1
Email marketingEmail marketing
Your emails, crafted into a party goody bag 🎊

Your emails, crafted into a party goody bag 🎊

A step-by-day guide to having email templates for every saasy situation.

Sophia O'Neal
Aelia Haider
Sophia O'Neal, +1
website buildingwebsite building
Why you scrollin’ bout this....Ain’t you tired?

Why you scrollin’ bout this....Ain’t you tired?

How to stare down websites like Kendrick does Drake

Sophia O'Neal
Sophia O'Neal
They said get a CRM and I said no no no

They said get a CRM and I said no no no

How to choose a CRM - and set it up so it won’t suck 🫠

Sophia O'Neal
Sophia O'Neal
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