How to choose KPI's and analyze the data of your marketing experiment (in 2 steps, with a template!)
Behold, my 7-step process for running a marketing experiment without the mess
What getting scammed out of $300 in Stockholm taught me about hiring marketers. (And how to get yours setup for success).
How to analyze and organize your customer research to get you on your marketing way
You don’t need more tools—you need a ruthless filtering process to only have tools you need (and use).
Because sales is probably also Not Your Job, yet here we are, needing money.
The clearest guide on actually understanding what people want to buy
My adventures in not being hated on Reddit
How to make your marketing mighty mighty (and not all hang out) 💃🏽
A series of 6 quick-fixable marketing sins that are costing you money
For when you need marketing to work in the background while you hold it together
A practical guide to make every piece of content do the mostest.
