Not My Job

Not My Job

A newsletter for people stuck doing marketing

Featured Posts

website buildingwebsite building
Your website, whipped into shape in a week like a buttercream frosting 🍰

Your website, whipped into shape in a week like a buttercream frosting 🍰

A step-by-day guide to actually getting your website done and delishiously out the door

Sophia O'Neal
Sophia O'Neal
Email marketingEmail marketing
Your emails, crafted into a party goody bag 🎊

Your emails, crafted into a party goody bag 🎊

A step-by-day guide to having email templates for every saasy situation.

Sophia O'Neal
Aelia Haider
Sophia O'Neal, +1
MessagingMessaging
Boss Mode has entered the chat 👀

Boss Mode has entered the chat 👀

How to build marketing that makes everyone happy when they all want different things.

Sophia O'Neal
Aelia Haider
Sophia O'Neal, +1
Hey, your landing page has halitosis 🤢

Hey, your landing page has halitosis 🤢

Your step-by-step guide for fixing a landing page that just won't sell because it has sales breath

Sophia O'Neal
Aelia Haider
Sophia O'Neal, +1
Alexa, play Brick House 🧱

Alexa, play Brick House 🧱

How to make your marketing mighty mighty (and not all hang out) 💃🏽

Sophia O'Neal
Sophia O'Neal
MarketingMarketing
Clever girl. Your how-to-hire cheatsheet for finding your first marketing hire.

Clever girl. Your how-to-hire cheatsheet for finding your first marketing hire.

What getting scammed out of $300 in Stockholm taught me about hiring marketers. (And how to get yours setup for success).

Sophia O'Neal
Sophia O'Neal

Archive

Pricing for Peasants

Pricing for Peasants

How Droofus the Dragon kept his head in the land of SaaS pricing shenanigans. In other words, How to price your SaaS product with no pricing experience.

Sophia O'Neal
Sophia O'Neal
PlanningPlanning
Back to school, back to realityyyyyy

Back to school, back to realityyyyyy

How to finally knock out your 2025 marketing to-do list with a plan that isn't flapping in the breeze

Sophia O'Neal
Sophia O'Neal
MessagingMessaging
Boss Mode has entered the chat 👀

Boss Mode has entered the chat 👀

How to build marketing that makes everyone happy when they all want different things.

Sophia O'Neal
Aelia Haider
Sophia O'Neal, +1
Put your niche into it! ⛏️

Put your niche into it! ⛏️

If it looks like you have all the horses, you’re probably on the wrong side of the river. 🐴

Sophia O'Neal
Aelia Haider
Sophia O'Neal, +1
website buildingwebsite building
I think you forgot to floss 🪥

I think you forgot to floss 🪥

Part 2 of how to fix a landing page with sales breath - from features to founder story

Sophia O'Neal
Aelia Haider
Sophia O'Neal, +1
Hey, your landing page has halitosis 🤢

Hey, your landing page has halitosis 🤢

Your step-by-step guide for fixing a landing page that just won't sell because it has sales breath

Sophia O'Neal
Aelia Haider
Sophia O'Neal, +1
MarketingMarketing
This is how we do ittt 🎶

This is how we do ittt 🎶

Before Friday night so your marketing foundations feel alright ⚡

Sophia O'Neal
Sophia O'Neal
company culturecompany culture
We were dancin’, and singin’, and movin’ to the groovin’ 🎶

We were dancin’, and singin’, and movin’ to the groovin’ 🎶

A little bit of what we’ve learned about building cross-cultural company culture across 5 time zones, 12 languages, and 4 continents.

Sophia O'Neal
Aelia Haider
Sophia O'Neal, +1
marketing experimentsmarketing experiments
It’s elementary, my dear Watson 🕵🏽

It’s elementary, my dear Watson 🕵🏽

How to choose KPI's and analyze the data of your marketing experiment (in 2 steps, with a template!)

Aelia Haider
Aelia Haider
marketing experimentsmarketing experiments
AAAH! IT’S ALIVEEE! 🧪

AAAH! IT’S ALIVEEE! 🧪

Behold, my 7-step process for running a marketing experiment without the mess

Sophia O'Neal
Sophia O'Neal
MarketingMarketing
Clever girl. Your how-to-hire cheatsheet for finding your first marketing hire.

Clever girl. Your how-to-hire cheatsheet for finding your first marketing hire.

What getting scammed out of $300 in Stockholm taught me about hiring marketers. (And how to get yours setup for success).

Sophia O'Neal
Sophia O'Neal
MarketingMarketing
Jump in loser, we’re going to the Matrix

Jump in loser, we’re going to the Matrix

How to analyze and organize your customer research to get you on your marketing way

Sophia O'Neal
Sophia O'Neal
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