Not My Job

Not My Job

A newsletter for people stuck doing marketing

Featured Posts

MarketingMarketing
When you sing you begin with Do-Ray-Me | AKA: Marketing for 2025 (without the fear your doing it wrong)

When you sing you begin with Do-Ray-Me | AKA: Marketing for 2025 (without the fear your doing it wrong)

How to take inventory of your marketing foundation (so you can focus on what’s the shakiest)

Sophia O'Neal
Sophia O'Neal
website buildingwebsite building
Your website, whipped into shape in a week like a buttercream frosting 🍰

Your website, whipped into shape in a week like a buttercream frosting 🍰

A step-by-day guide to actually getting your website done and delishiously out the door

Sophia O'Neal
Sophia O'Neal
Email marketingEmail marketing
Your emails, crafted into a party goody bag 🎊

Your emails, crafted into a party goody bag 🎊

A step-by-day guide to having email templates for every saasy situation.

Sophia O'Neal
Aelia Haider
Sophia O'Neal, +1

Archive

marketing experimentsmarketing experiments
It’s elementary, my dear Watson 🕵🏽

It’s elementary, my dear Watson 🕵🏽

How to choose KPI's and analyze the data of your marketing experiment (in 2 steps, with a template!)

Aelia Haider
Aelia Haider
marketing experimentsmarketing experiments
AAAH! IT’S ALIVEEE! 🧪

AAAH! IT’S ALIVEEE! 🧪

Behold, my 7-step process for running a marketing experiment without the mess

Sophia O'Neal
Sophia O'Neal
MarketingMarketing
Clever girl. Your how-to-hire cheatsheet for finding your first marketing hire.

Clever girl. Your how-to-hire cheatsheet for finding your first marketing hire.

What getting scammed out of $300 in Stockholm taught me about hiring marketers. (And how to get yours setup for success).

Sophia O'Neal
Sophia O'Neal
MarketingMarketing
Jump in loser, we’re going to the Matrix

Jump in loser, we’re going to the Matrix

How to analyze and organize your customer research to get you on your marketing way

Sophia O'Neal
Sophia O'Neal
MartechMartech
How to Spring-Clean Your Marketing Stack

How to Spring-Clean Your Marketing Stack

You don’t need more tools—you need a ruthless filtering process to only have tools you need (and use).

Sophia O'Neal
Aelia Haider
Sophia O'Neal, +1
SalesSales
How to have a sales process as tight at Kris Jenner’s new face

How to have a sales process as tight at Kris Jenner’s new face

Because sales is probably also Not Your Job, yet here we are, needing money.

Sophia O'Neal
Sophia O'Neal
Talking to CustomersTalking to Customers
How to do customer research when you’re scared to talk to people

How to do customer research when you’re scared to talk to people

The clearest guide on actually understanding what people want to buy

Sophia O'Neal
Sophia O'Neal
My mad-dash Reddit experiment to test my positioning

My mad-dash Reddit experiment to test my positioning

My adventures in not being hated on Reddit

Sophia O'Neal
Sophia O'Neal
Alexa, play Brick House 🧱

Alexa, play Brick House 🧱

How to make your marketing mighty mighty (and not all hang out) 💃🏽

Sophia O'Neal
Sophia O'Neal
Sinner or saint, here comes a haint. 👹

Sinner or saint, here comes a haint. 👹

A series of 6 quick-fixable marketing sins that are costing you money

Sophia O'Neal
Sophia O'Neal
How to market a SaaS when you just want job security

How to market a SaaS when you just want job security

For when you need marketing to work in the background while you hold it together

Sophia O'Neal
Sophia O'Neal
ContentContent
How to write like a squirrel on Coke 🐿️

How to write like a squirrel on Coke 🐿️

A practical guide to make every piece of content do the mostest.

Sophia O'Neal
Sophia O'Neal
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